In 2010 we opened an office in Dubai in order to promote our products in the Middle East region.
Zain was our first ME customer and our product MobiSocial was successfully launched in 2011 under the brand Your World.
With thousands registered users within its first week of launch, Your World brings Zain costumers the power to easily share their daily experiences through messaging.
MobiSocial is a product for Mobile Operators that mixes the power of Social Media (friends, relationships and group dynamics) with the most addictive mobile usage ever: messaging.
It takes advantage of the existing infrastructure and network, offering a competitive solution to explore social VAS by allowing:
– An immediate entry in the fast-growing social services, becoming a player quickly and with low risks;
– The opening of new revenue streams on top of the existing infrastructure and (social) network.